Why do you think people change their attitude when they're around socially accepted people?
A way simple way to answer this question would be to summarize it as cognitive dissonance. This is the theory that your actions don't match your attitude.
A few example's will show you why such things happen.
"I am going on a diet and staying away from fat foods."
"Behavior: Eats a doughnut later that night.(Fat food)"
"I don't want to go to the YMCA later, a lot of popular kids will be there!"
"Behavior : Goes just to be socially accepted."
People sometimes feel cognitive dissonance, they feel it when they don't feel accepted.
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